WELCOME TO METAV DIGITAL remote

After four trade fair days, METAV digital came to an end on March 26. A total of 2,500 visitors attended, and more than 1,530 registered for the web sessions. We are delighted with this good turnout, which was received by the 80 exhibitors in total. They have participated with great enthusiasm and commitment in this new format, which was the best solution for keeping in touch with customers in the current situation. And it will continue. METAV digital is still available remotely until April 16. Take the chance, have a virtual tour of the exhibition and visit those web sessions you have not made it to yet.

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Trade fair industry at the limit?

Frankfurt am Main, 25 March 2021: In the new "Tech Affair - Industry for Future" podcast, experts from business and science present their visions on the topic of "Trade fairs - What is to become of them?"

Trade fair industry at the limit?

Trade fair organisers are among the big losers in the Covid 19 pandemic. Long-standing constants have been turned upside down overnight. Does the loss of face-to-face events herald the end of an 800-year-old industry in which Germany is a world leader? Is a shift to a virtual world the salvation? Or can event organisers save themselves from the crisis - and still come out as winners in the end?

Wolfgang Marzin, CEO of Frankfurt Messe: "After the stock exchange, trade fairs are the most perfect market."

Prof. Cornelia Zanger, head of the research area „event research“ at the Technical University Chemnitz: "We can now transfer trade fairs endlessly in space and time."

An industry must reinvent itself - or perish. What is the state of the art? What do visitors to public,and trade fairs have to expect in the future? Find out in the podcast "Tech Affair - Industry for Future", which is available in German.

Listen to the podcast here: Podcast

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